Our thesis
While other strategies are often siloed by category, industry and geography, Chrysalis adopts a horizontal approach across sport that cuts through the busy noise of women’s sport.
Our approach centers on two lanes:
One — Redefining legacy products that have gone unchallenged for too long
Two — Backing the next generation of category-defining innovations shaped by technology, creativity, and athlete insight.
We identify established categories and products that have gone unchallenged for too long and reimagine them for a modern audience.
This means questioning inherited norms, elevating design and performance standards, and unlocking new commercial relevance in markets that have grown complacent.
We support the next wave of category-defining brands shaped by technology, creativity, and athlete insight.
These are businesses built for how sport and culture are evolving, leveraging innovation, community, and performance intelligence to create entirely new benchmarks.
Our portfolio
We partner with founders building the future of sport.
